said it was forced to suspend brewing due to the "extremely competitive and difficult trading environment".
They turned it around within three years by concentrating on quality, service, innovation and the Cains
We're very interested in continuing to expand the Cains
business, and in meeting our new customers' needs.
On Friday, a Cains
spokesman told the ECHO: "Brewing at the site has been suspended while we progress our Brewery Village scheme and we are in negotiations to sub-contract the brewing of Cains
products to a thirdparty brewery during this interim period.
As the original premium British lager, Cains
Export Lager will make a fantastic addition to our offering - we're delighted to be working with Cains
to bring the very best of British to our stores.
Instead, we are proud of the fact that Cains
lager is unique--matured for three months.
Rita Smith, licensee at the pub for 17 years, said she had been unable to buy any Cains
from the pub's owner Enterprise Inns.
This has given Cains
the endorsement and confidence to take it beyond Liverpool and make it available to discerning drinkers nationally.
If the bankers reject the plan, Cains
would have until a High Court hearing scheduled for August 12 to save the company.
The move involves a six-figure investment in a bold new identity for Gains Brewery focusing oil its Liverpool heritage, and a complete overhaul of all its beer brands including Cains
Bitter, Mild and IPA.
Two shipments of the Toxteth brewery's Cains
Export Lager, Cains
Bitter and Cains
Mild have been despatched in a bid to establish a footing in America's growing market for quality premium lagers and beers.
So it is perhaps fitting that today Cains
has turned to the city for help at one of its most testing times.