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capital budgeting |
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capital budgeting [′kap·ət·əl ′bəj·əd·iŋ] (industrial engineering) Planning the most effective use of resources to obtain the highest possible level of sustained profits. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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While there, Kotler was responsible for long-term capital planning and major capital improvement projects. Capital planning decisions for reinvestments have more or less implicitly assumed that the existing asset base will be sustained regardless of competitive pressure and margin erosion, and hence the remaining life of the assets. Capital planning aside, developing such an assessment is a useful exercise in its own right. |
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