captology


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captology

(Computers As Persuasive TechnOLOGY) Captology refers to using computers to change people's attitudes and behavior. With regard to e-commerce, for instance, customer reviews alongside products encourage people to make purchases, as well as the convenience of "1-Click Ordering," using Amazon as an example. The term was coined by B.J. Fogg in his 2003 book entitled "Persuasive Technology: Using Computers to Change What We Think and Do."

MACrosuasion and MICrosuasion
Fogg defines macrosuasion as being the overall persuasive goal of the product (buy more, return again, share this information, etc.). The small elements within the software that help achieve the macrosuasion goal (default buttons, hints, positive feedback, etc.) are called microsuasion.
References in periodicals archive ?
Captology field, the computer as persuasive technology (Take from Fogg, 2003, p.
Why we need to study captology, Fogg argues, is that "we are creating machines that control humans and human behavior.
The term that Fogg came up with in the mid 1990s to describe this field of study is " captology.
Captology focuses on the planned persuasive effects of computer technologies.
Captology describes the area where computing technology and persuasion overlap.
SEDUCTION IS AN ASPECT OF THE growing field of captology, the study of how technologies persuade.
This is known as the science of captology, defined as the study of computers as persuasive technologies.
Captology is the study of persuasive technology (see Figure 2), just as zoology is the study of animal species and political science the study of government.
Active Mailorder capitalizes on VIM's real-time captology and reporting capabilities by monitoring more than 30 user actions, including how long users are watching each video as well as all interaction with the videos.