ad serving

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ad serving

The hardware, software and personnel required to deliver advertisements to Web sites and ad-supported software. It also includes the monitoring of click-throughs and required reporting to the ad purchasers and Web site publishers. See adserver and Internet advertising.
References in periodicals archive ?
Previously, he founded AdKnowledge, a pioneer of hosted solutions for online advertising and developer of the world's first central ad server, where he filled various roles as CEO, vice president of marketing, sales, business development and client services until the company was successfully sold to CMGI in 1999.

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