There's no gimmicks, just style CAROL SMILLIE TV PRESENTER "I grew up seeing Chanel No5 as an iconic brand.
I love the imagery and the idea that women like Marilyn Monroe wore nothing in bed other than Chanel No5.
I think it has become the world's best-selling perfume because of Coco Chanel, she's a style legend.
Once Upon A Time is directed by Karl Lagerfeld, and will be released in Singapore on May 8, to mark 100 years since Coco Chanel opened her first store.
The film also stars Stella Tennant, a favourite model of Lagerfeld, who is now head designer and creative director at Chanel.
SEXY Kiera in Mademoiselle ad Keira has starred in a number of advertising campaigns for the Chanel brand and is known as the face of Coco Mademoiselle fragrance.