cheat code

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cheat code

In a video game, a cheat code is a character combination that is entered to change the game's behavior. It may move the game to the next level or cause some other action to take place. See Easter Egg.
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Future seminars will feature successful publishers, bloggers and advertising industry executives including Mike Walrath, CEO of Right Media, and Steve Jenkins, "Cheat" Executive Officer of Cheatcodes.
We've doubled our effective CPM and revenue within a month," said Steve Jenkins, president of CheatCodes.