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churn rate

   Also found in: Dictionary/thesaurus, Financial, Wikipedia 0.01 sec.
churn rate
(1) The percentage of customers who cancel their online, cellphone or other subscription service during a certain time period.

(2) The percentage of employees who leave the company during a certain time period. See churning.


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She admitted that in common with the call centre industry as a whole, the Listening Company had experienced a high churn rate of staff during its first year in the North East.
Carphone said the churn rate improved as the quarter progressed after it stepped up customer retention efforts.
Financial services firms and health care organizations were the most susceptible to customer attrition following a data-loss incident, experiencing churn rates of 5.
 
 
 
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