churn rate

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churn rate

(1) The percentage of customers who cancel their subscription service. The term often refers to cellphone contracts.

(2) The percentage of employees who leave the company during a certain time period. See churning.
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This job-to-job movement is known as labor market churn, and according to a new report by CareerBuilder and Economic Modeling Specialists, churn rates are lagging behind job creation.
Halaoui says that the mobile churn rates vary drastically between different markets, and depend on different factors, such as the maturity of the market, the price sensitivity of customers, the percentage of prepaid subscribers in the market, the competitive landscape, and most importantly, the pricing and commercial strategies of different operators within that market.
On a worldwide basis, churn rates are increasing mainly due to higher competition in national markets.
High churn rates have made growth more difficult and costlier for America Online lately.
This 16-page report looks at the development of churn rates in highly prepaid markets in Africa and developing Asia.
For the past 18 quarters, Verizon Wireless has led the wireless industry in customer loyalty based on lowest churn rates.
Fourth quarter financial performance announcements and customer results -- announced late in January by the four major national wireless carriers -- included the following customer churn rates (for postpaid and prepay customers):
report "2Q08 Argentina Mobile Forecast, 2008 - 2010: Telecom Argentina will continue to see churn rates 30% - 70% higher than competitors Movistar and CTI in the Argentina mobile market" to their offering.
Third quarter financial performance announcements -- the latest was released today -- included the following customer churn rates (for postpaid and prepaid customers):
We also cover Softbank's operational performance such as churn rates, subscriber growth, handset replacement rates, sales incentives, and capex.
Recognition Follows the Company's Posting of Record Retail Customer Net Adds and Customer Churn Rates