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click-through rate
(redirected from Click Through Rate)

    Also found in: Acronyms, Wikipedia 0.02 sec.

click-through rate

The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed without accounting for its effectiveness.

A click-through rate can be used for more than just ads. It can be used to measure how many times a link on a page is clicked for any purpose; for example, to go to a featured section of the site on another page. See pay-per-click, banner ad and CPM.



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Advertising Click through Rate -- The average worldwide click through rate for Greystripe ads with actions in GameJump games is a remarkable 15%.
Free Mobile Game Downloads Gaining Traction in North America and ... by Business Wire
Today the average online click through rate is a mere .
Third Screen Media Launches the First-of-Its-Kind Mobile Advertising ... by Business Wire
Consumers will be exposed to messages relevant to their interests through this backend targeting, resulting in a strong click through rate to brand partners.
adhoc mobile Launches Targeted and Comprehensive Ad Placement ... by Business Wire
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