click fraud

Also found in: Wikipedia

0.01 sec.

click fraud

Clicking ad banners without any intention of purchasing the product. Click fraud is done to make an ad campaign appear more effective. Paying a few cents per hour to workers in a third-world country to sit at a computer all day and do nothing but click banners makes an ad campaign appear very successful. If ads are based on click-throughs (pay-per-click), the Web site publishing the ads and clicking the ads countless times can make a dishonest profit. In addition, software is available that automatically clicks ads and uses different IP addresses to simulate random users.

Specialty pay-per-click ads in professions such as medical and legal can command a huge premium over banners for common products and services. A vendor in that field can make its competitor waste a whole lot of money if it clicks the competitor's ad many times.

How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content.

?Page tools

Printer friendly
Cite / link

Email
Feedback

? Mentioned in

? References in periodicals archive

DNS rebinding

Increasingly, click fraud seems to be underpinned by botnets,

Botnet use in click fraud skyrockets by Chuck Miller / SC Magazine

Yet 180 continued not just to show Yahoo ads, but also to perform click fraud, as documented.

Yahoo Used in Spy Ware by Ranjita Banik / Computers and office automation community

Click fraud is such a simple process that made many ways to mess up the pay-per-click system.

Major Trends in Click Fraud by Philip Thomas / Advertising, marketing, public relations community

More results

Encyclopedia browser

? Full browser

click
click and drag
click beetle
click disk
click drive
click exchange
click filter
click fraud
Click languages
click of death
click potato
click speed
Click to Meet
click track
click wheel

Encyclopedia

Free Tools:	For surfers: Free toolbar & extensions \| Word of the Day \| Help For webmasters: Free content \| Linking \| Lookup box \| Double-click lookup \| Partner with us

All content on this website, including dictionary, thesaurus, literature, geography, and other reference data is for informational purposes only. This information should not be considered complete, up to date, and is not intended to be used in place of a visit, consultation, or advice of a legal, medical, or any other professional. Terms of Use.