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click fraud |
Also found in: Wikipedia | 0.01 sec. |
click fraudClicking ad banners without any intention of purchasing the product. Click fraud is done to make an ad campaign appear more effective. Paying a few cents per hour to workers in a third-world country to sit at a computer all day and do nothing but click banners makes an ad campaign appear very successful. If ads are based on click-throughs (pay-per-click), the Web site publishing the ads and clicking the ads countless times can make a dishonest profit. In addition, software is available that automatically clicks ads and uses different IP addresses to simulate random users. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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Click fraud can be a major "wallet drain" for advertisers due to "malicious clicks" on their ads bought from other search engines. Click fraud has been a problem nearly as long as pay-per-click advertising emerged as a preferred model for Internet advertising. Analytics and Search Expert to Guide Product Development for Industry-Leading Click Fraud Detection and Mitigation Solutions |
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