click fraud

(redirected from Click spam)
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click fraud

Clicking ad banners without any intention of purchasing the product. Click fraud is done to make an ad campaign appear more effective. Paying a few cents per hour to workers in a third-world country to sit at a computer all day and do nothing but click banners makes an ad campaign appear very successful. If ads are based on click-throughs (pay-per-click), the website publishing the ads and clicking the ads countless times can make a dishonest profit. In addition, software is available that automatically clicks ads and uses different IP addresses to simulate random users.

Specialty pay-per-click ads in professions such as medical and legal can command a huge premium over banners for common products and services. A vendor in that field can make its competitor waste a whole lot of money if it clicks the competitor's ad many times.
References in classic literature ?
The British blood was up; and the British resolution to bet, which successfully defies common decency and common-law from one end of the country to the other, was not to be trifled with.
I like to talk to him, because he's so clever and amusing--I wish Sir Thomas Ashby were half as nice; besides, I must have SOMEBODY to flirt with, and no one else has the sense to come here; and when we go out, mamma won't let me flirt with anybody but Sir Thomas--if he's there; and if he's NOT there, I'm bound hand and foot, for fear somebody should go and make up some exaggerated story, and put it into his head that I'm engaged, or likely to be engaged, to somebody else; or, what is more probable, for fear his nasty old mother should see or hear of my ongoings, and conclude that I'm not a fit wife for her excellent son: as if the said son were not the greatest scamp in Christendom; and as if any woman of common decency were not a world too good for him.
He was on his feet by this time, but instead of taking his dismissal he remained with trembling, indignant lips, and looking at me hard as though, really, after this, there was nothing for me to do in common decency but to vanish from his outraged sight.