click-through rate

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Also found in: Financial.

click-through rate

The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to websites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed without accounting for its effectiveness.

The click-through rate is also used for other than advertisements. For example, it can measure how many times people click a link to go to another part of the website. See pay-per-click, banner ad, conversion rate and CPM.
References in periodicals archive ?
Relevance will allow mobile operators to deliver greatly increased click-through rates from advertising placements by ensuring that the right users are presented with the right adverts at the right time.
net is determined by a combination of an advertiser's cost-per-click and click-through rates, so advertisers can raise their search listings without raising their costs.
net features include email alerts, detailed online reports, the ability to monitor and bid on search terms, frequency caps to maintain click-through rate integrity, and even a free online toolset to help advertisers create graphic ad units.