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clickstream |
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clickstream The trail of mouse clicks made by a user performing a particular operation on the computer. It often refers to linking from one page to another on the Web.Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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No references found | The NetTracker line analyzes visitors' clickstream paths for insight into Internet marketing success, online product interests, visitor conversion patterns, Web content quality, visitor retention, and more. Clickstream analysis and data mining are marketing processes that use analytical patterns to predict customer behavior based on the customer's previous interaction or activity with the system. By combining online intelligence gleaned from actual clickstream data with demographic, lifestyle and transactional data from KnowledgeBase Marketing's AmeriLINK national consumer database, statistical analysts classified consumers into segments by determined consumers' e-involvement: their presence, relationships and transactions online, the amount of time a consumer spends online, their propensity to go to a password-protected site, and the likelihood they will make a purchase. |
clickstream |
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