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online advertising |
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online advertisingSee Internet advertising. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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Key issues identified in the public company sample reports include utilizing the web to deliver information; allowing users to clickthrough for more report details; providing a range of estimates rather than a single number in reporting earnings projections; and leveraging XBRL to help users identify the financial information most relevant to them. With open and clickthrough rates through the roof, the ROI looked great. But good banner ads still produce healthy clickthrough rates and even sales--and more than ever, the ad measurement experts know what makes an ad "good. |
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