Customer Relationship Management

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Customer Relationship Management

(business)
(CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.
References in periodicals archive ?
Hofferberth will also discuss the latest trends in client relationship management as a component of the emerging market for professional services automation (PSA), and how adoption of a CRM solution can have a significant positive impact on the bottom line.
Solution capabilities span business intelligence, client relationship management, enterprise project management and enterprise resource planning.
Our global client relationship management and sales force is a tremendous asset for marchFIRST as we continue to focus on driving growth and profitability to create value for our clients, employees and shareholders," said Thomas Metz, marchFIRST President and Chief Operating Officer.
Topics covered include: private banking in an emerging market context, bridging private and investment banking, partnering private banking with retail banking divisions, client relationship management, the role of the portfolio adviser and the business owner opportunity.
Cochran's experience in business development and client relationship management complement Wood, Struthers & Winthrop's balanced investment style and will help us bring our services to a greater number of individuals and families seeking a full service investment manager.
Deutsche Bank also announced that Timothy Donmoyer, a 23-year veteran of the corporate trust business, has joined the Boston office as Vice President responsible for client relationship management and business development.
His contributions have included assisting early adopters of technology, working with the team that eventually created LegalKEY, as well as creating a more user-friendly environment for integrating the firm's information management environment for document management, e-mail, and client relationship management.
Forward-thinking financial services firms such as Calamos Investments are looking for strategic client relationship management to help them differentiate their offerings and build client loyalty in a competitive market.
As part of the new leadership, Ray Morris has been appointed vice president of sales and marketing, and Ty Miller will serve as vice president, client relationship management (CRM).

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