Customer Relationship Management

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Customer Relationship Management

(business)
(CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.
References in periodicals archive ?
Seminars will be offered in Client Relationship Management Systems, eCommerce, Human Resource Management Systems and the ACCPAC Advantage Series.
Prior to joining StockTrans, Schneiders was a stock option specialist at AST International, where he served in both client relationship management and operational support roles.
BST Global serves project driven organisations seeking to integrate project management, client relationship management, billing, accounting and employee time and expense tracking as well as gain valuable enterprise insight through analysis capabilities.
TFC's direct marketing expertise and their unique approach to client relationship management provides a new level of service to our customers.
Topics covered include: private banking in an emerging market context, bridging private and investment banking, partnering private banking with retail banking divisions, client relationship management, the role of the portfolio adviser and the business owner opportunity.
Deutsche Bank also announced that Timothy Donmoyer, a 23-year veteran of the corporate trust business, has joined the Boston office as Vice President responsible for client relationship management and business development.

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