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customer relationship management
(redirected from Client relationship management)

    Also found in: Acronyms, Wikipedia, Hutchinson 0.02 sec.

customer relationship management

See CRM.

(business)Customer Relationship Management - (CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.


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Customer service was also the primary reason for the implementation of a new client relationship management platform that is unique to Skanska and its client-centric model.
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Interface Software is a provider of client relationship management (CRM) products to legal and professional services firms in the U.
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The Corporate Business Unit focuses on mid-market solutions including ACCPAC, which can be fully integrated with additional software programs such as Client Relationship Management Systems, eCommerce, eWarehousing, Human Resource Management Software and EDI, an electronic data interchange solution.
Harness the power of technology: the North's largest technology ... by Northern Ontario Business
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