s strategy for keeping up market share; it hasn't launched an original product since the 40MB Clik! drive
three years ago, and Clik
Sensory Science also indicated that it will unveil the first portable digital media player using Iomega's innovative Clik! drive
technology at the PC Expo in New York.
The Clik! drive
comes in two designs: a standalone peripheral that can plug into any computer or a PC card that can be slipped into any laptop's type II slot--making it part of the laptop.
digital camera is the first digital camera to offer a built-in Iomega Clik! drive
The clik! drive
, scheduled to ship the middle of next year, will give portable users the ability to "store anything digital," said Mike Lundgren, general manager of the company's mobile storage division, at a press conference here.
In addition to the Maverick processor's support for audio compression standards, digital rights management and long battery life, Maverick chips are designed to give manufacturers the option to utilize alternative data storage methods including FLASH, hard drives or CD ROMs, such as Sensory Science's Rave MP2300 Clik! drive
The RaveMP 2300 is the first portable MP3 player to incorporate Clik! drive
technology to provide consumers with virtually unlimited expandability at a low cost.
shipments during the second quarter 2000 were 26 thousand units, an increase of 22 thousand units over the second quarter 1999.
What I really like about this device is that it does not require the user to have a Clik! drive
attached to a PC: the unit itself serves this purpose, via a USB cable.
The new RaveMP 2200 model reflects Sensory Science's commitment to deliver the most advanced Internet media players, and with its industry-leading position in the marketplace, the company is aggressively continuing its development of additional devices that will set new standards for functionality and performance, including the RaveMP 2300 that utilizes Iomega's clik! drive
technology, slated for introduction this summer.
With the Clik! drive
, you pop in another $10 disk and off you go with another album of music.
Today, users grapple not so much with how to store data, but how to track and access-quickly--the multitude of files on removable hard drives, tape drives, Zip drives, DVD, the clik! drive
, and soon, next-generation microdrives and beyond.