(COOPEration compeTITION) Cooperation between competing companies. In the information field, coopetition means settling on standards and then developing products that compete with each other using those standards.
For instance, in buyer--supplier--supplier triads across only two tiers, co-opetition is purported to take place as the two suppliers seek to collaborate while competing against each other for the buyer's orders (Choi, 2007).
This paper however expands the concept of co-opetition by considering the legal position of two or more organisations, with a substantial degree of market power in their individual market, which are not necessarily in competition with each other and where each commercialises some technology that is complementary to the other's technology.
The Shape of Things to Come Traditional firm Knowledge champion Low cost via size Velocity React to past Shape the future Mass market push Individual pull Independence Interdependence Competition Co-opetition