commodification

(redirected from Commoditisation)
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Related to Commoditisation: Commoditize

commodification

the process by which goods and services are increasingly produced for the market. Compare SUBSISTENCE ECONOMY.
References in periodicals archive ?
Commoditisation is like a slow-tightening noose that tightens around a CEO's neck over the course of time.
Another way storage devices have tried fighting commoditisation is by offering additional cloud storage space to gain an edge over the competition except for the fact that offering cloud storage space is remarkably easy and in a country like ours where making use of cloud storage is a bane thanks to our ailing internet infrastructure, this offering isn't exactly a value addition.
Commoditisation of the imaging product market has led us to this juncture and, while imaging still forms an integral part of our business, we must look to MDS-based services for the lion s share of our future growth.