user-generated content

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user-generated content

The production of content by the general public rather than by paid professionals and experts in the field. Also called "peer production" and "crowdsourcing" and available on the Web via blogs and wikis, user-generated content includes the daily news, encyclopedias, movie and product reviews, as well as articles on any subject, all of which have been traditionally written by editors, journalists and academics.

The Amateur Rules!
As brought out in Andrew Keen's "The Cult of the Amateur," when everyday users are allowed to report the news anonymously and are not held accountable for anything they say, it becomes increasingly difficult to tell fact from fiction. Professional journalists and editors, even those with immense fame, can be criticized and even fired for false reporting. However, the contributing user who can write anything is never held responsible. In addition, anyone can post something online, leading to an unprecedented information overload in today's world. See blog, wiki, Wikipedia, Web 2.0, citizen journalism, YouTube and crowdsourcing.
References in periodicals archive ?
To avoid double-counting with spending on other advertising and marketing services, PQ Media didn't include the following categories: in-store product sampling; event marketing & sponsorships; public relations not associated with WoM marketing; and social network and consumer-generated media advertising.
Growing customer control and consumer-generated media are hot topics at Mplanet in Orlando.
In synch with the Participation Age, FanLib's community-driven online experiences produce consumer-generated media that is ready for the marketplace.
Consumers are 50% more likely to be influenced by word-of-mouth recommendations from their peers than by radio or TV advertisements, according to the 2005 Consumer-Generated Media (CGM) and Engagement Study conducted by Intelliseek.
Intelliseek's BrandPulse Internet solution, used by more than 60 corporate clients and brands and receiving growing attention from industry analysts, finds and analyzes consumer-to-consumer discussion, or consumer-generated media (CGM), in publicly available online consumer message boards, discussion forums, and direct company feedback.
Topaz Partners is a leader in the evolving world of technology PR and social media, integrating mainstream and consumer-generated media strategies to address the unique needs of technology companies.
Duane Reade's consumer-generated media focused "Get Social" program - marked by a Promoted Tweet engagement rate of more than 4% and generating over 3 billion+ digital impressions year over year - has resulted in increased sales and bolstered ROI including a 28% lift in sales of Duane Reade Legwear through the chain's #DRLegwear - 'Show Us Some Leg' social amplification vendor campaign.
To answer these questions, you need to understand the meaning of consumer-generated media (CGM) and word-of-mouth (WOM), who is generating it, and how it affects consumers.
SAS Social Media Analytics integrates, analyzes and enables organizations to act on intelligence gleaned from online conversations occurring across professional and consumer-generated media sites.
Prior to joining Mintel, Elizabeth Martinez spent two years at NM Insight, a division of Nielsen, researching online consumer-generated media and developing analyses and strategic recommendations.