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Customer Relationship Management
(redirected from Contact relationship management)

   Also found in: Dictionary/thesaurus, Acronyms, Wikipedia 0.01 sec.
(business)Customer Relationship Management - (CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.


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One desktop application small-firm CPAs can use to systematize client relationships is Microsoft Outlook Contacts, which offers a few contact relationship management features.
About Vigilus Based in Jackson, NJ, VIGILUS, LLC is a leading IBM Lotus Notes/Domino solution provider, consultant and training organization with over 10 years of experience in the Contact Relationship Management (CRM) industry.
Many of our members told us that they want the core capabilities of an enterprise contact relationship management (CRM) system without the hassle of installing software," Springer explained.
 
 
 
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