Customer Relationship Management

(redirected from Contact relationship management)
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Customer Relationship Management

(business)
(CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.
References in periodicals archive ?
Many of our members told us that they want the core capabilities of an enterprise contact relationship management (CRM) system without the hassle of installing software," Springer explained.
SLM provides Contact Relationship Management (CRM) tools and customized software products to financial professionals.
More than 15,000 accounts in the nonprofit, government and corporate sectors use Kintera's "software as a service" innovations, including Kintera Sphere[TM], an enterprise-grade software platform that provides a secure, scalable and reliable system for contact relationship management (CRM), a Web content management system (CMS), eMarketing and directed giving applications.