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customer relationship management
(redirected from Contact relationship management)

    Also found in: Acronyms, Wikipedia, Hutchinson 0.07 sec.

customer relationship management

See CRM.

(business)Customer Relationship Management - (CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.


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? Mentioned in ? References in periodicals archive
 
One desktop application small-firm CPAs can use to systematize client relationships is Microsoft Outlook Contacts, which offers a few contact relationship management features.
Get close to your clients: you already have CRM capacity. Now put it ... by Hayes, Michael / Journal of Accountancy
SLM provides Contact Relationship Management (CRM) tools and customized software products to financial professionals.
SLM Holdings, Inc. Announces Approval by The National Association of ... by Business Wire
SLM provides Contact Relationship Management (CRM) tools and customized software products to financial professionals.
SLM Holdings, Inc. Announces Approval by U.S. Securities and Exchange ... by Business Wire
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