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contextual ad
(redirected from Contextual advertising)

   Also found in: Wikipedia 0.02 sec.

contextual ad

An advertisement that is targeted to the user based on words entered into a search engine or a profile of the user's purchasing or Web surfing habits. See contextual marketing.



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last week with the launch of a new contextual advertising product.
NASDAQ:MCHX) (NASDAQ:MCHXP), in conjunction with its subsidiary IndustryBrains, today announced that since January 1, 2007, it has signed contextual advertising agreements with seven publishers across several vertical categories, including Business & Finance, Information Technology, and Home & Living.
With FAST AdMomentum, publishers now have a private-label contextual advertising platform, eliminating the need for third-party services
 
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