flagship product

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flagship product

A major product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. Photoshop is a major product of Adobe Systems, and the Mac, iPhone and iPad are flagship products of Apple.

The term dates back to the 1700s where the lead ship in a naval convoy would fly a unique flag. Today, it refers to the most important product, service or location in a company.
References in periodicals archive ?
In addition to focusing on its core product lines of dehydrated onion, garlic and other vegetables, Sensient Natural Ingredients plans to introduce a number of innovative and value-added natural product solutions.
In other words, the core product is not compelling enough.
Its core product, MarketQA, integrates a function language with historical and daily-updated fundamental and pricing data.
We wind up with a lot less steel, so we have to find other means," Wiesner" says of the dismantled hulks PRO brokers for shredding "Anything that we can sell as a recyclable, rebuildable or a core product, we're definitely reaching for.
The company's core product range of donuts, muffins, carrot cake, brownies mix is now available for the first time in smaller 12.
The ratings reflect the following: Mattel's low debt leverage and strong, predictable cash flows; management's strategic focus on stable core product lines; a decreased reliance on promotional toys; and well- established international operations providing a platform for growth.
This launch fits in perfectly with our strategy of growing the company through a combination of internal start-ups, core product growth, and acquisitions.
Within the core product group, the strongest growth has come from the MouseStick for Macintosh.
The company continues to focus on the customization of its core product lines for individual customer accounts in order to provide these customers with unique product attributes, allowing the finished products to be easily differentiated in the retail marketplace.
When I originally started talking to Richard Lusk about joining Foldera, the focus was on developing an education version of the core product aimed at various segments of the education market.
Johnson's core product lines and the company's refocused efforts on cash flow and profitability throughout its organization.
Our core product DRIVE System extends beyond the typical fraud platform components to deliver new and unique automated tools designed to replace manual verifications, such as employment, income, other real estate owned, AVM reviews, etc.