flagship product

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flagship product

A major product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. Photoshop is a major product of Adobe Systems, and the Mac, iPhone and iPad are flagship products of Apple.

Flagship may also refer to the most advanced product in the line. For example, a flagship smartphone is the top-end phone made by the company.

The term dates back to the 1700s where the lead ship in a naval convoy would fly a unique flag. Today, it refers to the most important product, service or location in a company.
References in periodicals archive ?
The emphasis on our core products remains the same, with the world-class quality and service that you expect from Sensient.
For plant bakers where high turnover is the order of the day, 25kg bags have been introduced on all core product lines.
With the growing importance of "All Natural" and "Organic" product centers in most major retail grocery and drugstore chains, it is important that FACT offers certain of its high-fiber bakery premixes in these formats in order to allow expansion of our core products into a wider variety of distribution channels," said CEO Jacqueline Danforth.
First developed in 1994, SRG's core product is the SRG Warehouse Loan System, a configurable Microsoft .
Its core product, ExamView, is a test generator and assessment platform containing questions prepared directly by textbook publishers.
In recent years, the group's focus has shifted from a major medical writer to core product lines, which include Medicare supplement, long-term care, group disability income and traditional life insurance, as well as universal life and single premium immediate annuities.
Exit Games core product, Neutron, is a managed service for connected and multiplayer mobile games, based on the open OMA (Open Mobile Alliance) Games Services standard.
In his new role, Hinman's primary responsibility will be to oversee Hartmann's new product design team, which is focused on reinvigorating Hartmann's core product assortment by uniquely interpreting products from the company's rich heritage and making them relevant to today's savvy consumer.
The upgrade reflects the progress the company has made in streamlining and rationalizing its operations and stabilizing its core product areas, which have resulted in improvement in the company's overall credit profile.
ATLANTA -- Lucas Group, a leader in professional recruiting, reports career opportunities in the insurance industry are increasing in core product and business lines, as well as product management.