Cradle-to-cradle philosophy

Cradle-to-cradle philosophy

A philosophy established by architect William McDonough based on the idea that products and the built environment should be designed in a closed system so that when they are no longer useful, they provide fuel for new products or natural cycles, eliminating waste. This framework seeks to create production techniques that are not just efficient, but essentially waste-free. In cradle-to-cradle production, all material inputs and outputs are seen either as technical or biological nutrients. Technical nutrients can be recycled or reused with no loss of quality, and biological nutrients can be composted or consumed.
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Energy savings of 87,500 MWh/year : increase in RES-supply (163,837 MWh/year); CO2-reduction (150,802 tonnes/year); investment during the action ( 54,634,857); significant increase in overall sustainability through the operationalization of the cradle-to-cradle philosophy.
The product was launched with Desso's cradle-to-cradle philosophy in mind.
Working with McDonough Braungart Design Chemistry, a Charlottesville, VA-based product and process consultant, the company said it hopes to close the recycling loop by determining how the cradle-to-cradle philosophy can apply to its window lines.