Customer Relationship Management

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Related to Critique of the marketing concept: Societal Marketing Concept

Customer Relationship Management

(business)
(CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.
References in classic literature ?
For pride, she said with great severity, was one of the seven deadly sins, and humility and lowliness of heart were virtues.
Of all these countless allegories none was reiterated with more unwearied persistence than that of the Seven Deadly Sins (those sins which in the doctrine of the Church lead to spiritual death because they are wilfully committed).
Cursed be them that oppress the poor and needy; it is one of the seven deadly sins.
I always say to Ellen: Beware of monotony; it's the mother of all the deadly sins.