cross media

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cross media

(1) Advertising in all media including radio, TV, direct mail, magazines, newspapers and the Web.

(2) See cross promotion.
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References in periodicals archive ?
Namely, the headlinegrabbing restrictions on crossmedia ownership and the possibility of a single ITV.
Drew Davidson, Director of the Entertainment Technology Center at Carnegie Mellon University, will deliver the keynote presentation on crossmedia and learning.
The new agency partners - Consigliere (brand management/creative/advertising), CROSSMEDIA (media/communications planning) and 22squared (digital and social media) - were selected after a multiple-month review and assessment process.
In addition, the agreement covers ad sales, campaign traffic and scheduling enterprise tools to encompass automation, playout, mobility, cloud and data analytics for a crossmedia platform.
Galleon Holdings, the West Midland AIM-quoted crossmedia company, yesterday reported a pre-tax loss of pounds 969,000 for the first half compared with a loss of pounds 55,000 in the same period last year.
Responding to clients' needs for integrated, results-driven insights, Millward Brown and Dynamic Logic will also offer Cymfony's social media monitoring as part of brand tracking, CrossMedia Research[TM], and Celebrity+Brand studies.
The new agency partners -- Consigliere (brand management/creative/advertising), CROSSMEDIA (media/communications planning) and 22squared (digital and social media) -- were selected after a multiple-month review and assessment process.
and Knight Ridder last week said they have acquired CrossMedia Services Inc.
The "Bubbles" campaign was developed by the following team: creative directed by Ari Merkin; the production company is Supply and Demand; Hill Holiday Media is the broadcast media planning and buying agency and CrossMedia is the digital media planning and buying agency.
Dynamic Logic's research includes: AdIndex([R]) to test and analyze digital advertising campaigns including online, mobile, and gaming elements; CrossMedia Research(TM) to evaluate multimedia campaigns; MarketNorms([R]), a syndicated ad effectiveness planning and benchmarking database; and LinkSelect for Digital, an online copy-testing solution developed jointly with Millward Brown.
AMSTERDAM, October 2 /PRNewswire/ -- Van den Ende & Deitmers Crossmedia Fund, the venture capital fund of Joop van den Ende and Hubert Deitmers, has acquired a 30% interest in 'Fruitlounge Media'.
Dynamic Logic's research includes: AdIndex([R]) to test and analyze advertising across digital platforms, CrossMedia Research(TM) to evaluate multimedia campaigns, MarketNorms([R]), a syndicated ad effectiveness planning and benchmarking database, and LinkSelect for Digital, an online copy-testing solution developed jointly with Millward Brown.