Customer Relationship Management


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Customer Relationship Management

(business)
(CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.
References in periodicals archive ?
There are customer relationship management tools that can be used to understand the behavior characteristics of an insurer's most profitable members.
Solution families are defined by three customer-centric market areas: Customer Relationship Management (CRM) including GoldMine([R]); IT Service Management including the HEAT([R]), ITSM and Infrastructure Management product lines; and Communication Interaction Management, including IP Office, GoldMine([R]) IP Voice Suite and IP Contact Center.
Within this industry, banking and asset-management sectors lead in overall adoption of operational and analytical customer relationship management solutions, while the insurance sector lags.
Pivotal Corporation, a division of CDC Software, a subsidiary of CDC Corporation (NASDAQ: CHINA), is a leading provider of customer relationship management (CRM) applications to help organizations create superior customer experiences.
In addition to more than 100 hours of customer-driven educational sessions, the ASUG Customer Relationship Management Forum provides SAP customers a unique opportunity to collaborate with other industry leaders, share strategies on how to maximize their investment in SAP technologies, and learn how developing a 360 view of their customers will help them increase revenue and maintain their competitive advantage.
The five best in Customer Relationship Management best practices: Nordstrom, American Express, Lexus, Ritz-Carlton and Tiffany.
iCRM), based in Atlanta, Georgia, is focused on advancing the knowledge and practice of customer relationship management.
The interplay between Knowledge Management (KM), Customer Knowledge Management (CKM), Customer Relationship Management (CKM) and Business Intelligence (BI)?
For more information, or a complete demonstration of Pivotal's industry-leading CRM applications, please visit Pivotal during the Gartner Customer Relationship Management Summit 2005 or on the Web at: http://www.
com, the leader in customer relationship management (CRM)," Firepond's CEO Bill Santo said.
Saratoga's wireless enterprise solutions and customer relationship management (CRM) software enable organizations to increase sales, marketing, and service effectiveness, ensure customer loyalty, and establish a sustainable competitive advantage.
AIADA endorsed Cobalt's family of online retailing and customer relationship management (CRM) solutions to help their member dealers seamlessly manage the entire automotive retail process and leverage every opportunity to drive dealer revenue.
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