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customer relationship management

   Also found in: Acronyms, Wikipedia, Hutchinson 0.09 sec.

See CRM.

(business)Customer Relationship Management - (CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.


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TITLE: The CRM Handbook: A Business Guide to Customer Relationship Management AUTHOR: Jill Dyche ISBN: 0-2017-30626 PUBLISHER: Addison-Wesley PUBLICATION DATE: August 2001 LENGTH: 279 pages PRICE: $27.
The CRM Handbook by Richmond, Heather / Information Management Journal
As a result, customer relationship management is beginning to gain a foothold in the health-care industry.
Giving Customers Full Attention: Health insurers must refocus ... by Ostling, Geraldine / Best's Review
CHICAGO -- The Americas' SAP Users' Group (ASUG), the world's largest customer-run community of SAP professionals, is hosting a Customer Relationship Management (CRM) Forum October 22-25 at the JW Marriott Starr Pass Resort in Tucson, Arizona.
Americas' SAP Users' Group to Host Customer Relationship Management ... by Business Wire
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Customer Reference Portfolio
Customer reference program
Customer Relation Representative
Customer Relation Unit
Customer Relational Automated Management System
Customer Relational Marketing
Customer relations
Customer relations
Customer relations
Customer relations
Customer Relations Coordinator
Customer Relations Department
Customer Relations Enhancement Activity Team
Customer relations management
Customer relations management
Customer relations management
Customer relations management
Customer Relations Management Center
Customer Relations Management Officer
Customer Relations on the Web (First Tracks Software, LLC)
Customer Relations Support Office
Customer Relations Working Group (European Union postal program)
Customer Relationship
Customer Relationship Center
customer relationship management
Customer Relationship Management Association
Customer Relationship Management Benchmarking Association
Customer Relationship Management Center
Customer Relationship Management Consumer
Customer Relationship Management System
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Customer relationship manager
Customer Relationship Marketing
Customer Relationship Marketing Management
Customer Relationship Officer
Customer Release Home Agent
Customer Reliability Excellence Monitor (electric utility industy)
Customer Replaceable Unit
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Customer Representative Supervisor
Customer Request Date
Customer Request Form
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