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customer relationship management
(redirected from Customer experience management)

   Also found in: Acronyms, Wikipedia, Hutchinson 0.03 sec.

See CRM.


(business)Customer Relationship Management - (CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.


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About Amae Software Founded in 2001, Amae Software developed the Amae CI SuiteT, the most advanced system available for performance and customer experience management.
ResponseTek, the leading global supplier of Customer Experience Management (CEM) software and services, and Sabre Holdings, the global leader of software and services for the airline and travel industry from planning to execution, will spotlight Sabre Customer Experience Manager, the industry-leading CEM solution.
Endeca, a next-generation information access company, today announced that Corporate Express, a Buhrmann NV Company (NYSE: BUH;), has selected the Endeca Information Access Platform (IAP) as a key component of its Master Data Management (MDM) and Customer Experience Management (CEM) initiatives.
 
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