Customer Relationship Management

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Customer Relationship Management

(business)
(CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.
References in periodicals archive ?
Enhanced Customer Profile Management Capabilities Available in Newest Release of CSG's Total Care Solution
This Ntrinsic proprietary process validates or creates the integral components of a successful marketing effort to identify the company or product positioning, elevator pitch, unique selling and value propositions, key selling statements, key competitive differentiators, ideal customer profile and a customer pain map.
Interactions from any of these channels can be routed to the best available agent using rules that examine message content, source, queue length, customer profiles, agent skills, or other information.
This will allow club owners and golf manufacturers an opportunity to develop in-depth knowledge about their Best Customer profiles thus allowing a more efficient way of reaching the total consumer population that is already predisposed to purchase.
Get profiles of 18 additional suppliers with key sourcing information on production capacities, export markets, customer profiles and forecasts for 2005
Short profile tables on 8 additional manufacturers, highlighting key information such as product ranges, monthly output figures, customer profiles and export markets
The report supplies short profile tables of 19 additional producers, highlighting key sourcing data such as monthly production capabilities, export figures and customer profiles.
An ASP-hosted service, CustProfiler delivers a user-friendly report with in-depth analysis of the key decision attributes and customer profiles.
Best acknowledges its prudent product design and customer profiles, effective hedging programs and active market conduct and compliance programs.

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