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customer relationship management

   Also found in: Acronyms, Wikipedia, Hutchinson 0.04 sec.

customer relationship management

See CRM.

(business)Customer Relationship Management - (CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.
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TITLE: The CRM Handbook: A Business Guide to Customer Relationship Management AUTHOR: Jill Dyche ISBN: 0-2017-30626 PUBLISHER: Addison-Wesley PUBLICATION DATE: August 2001 LENGTH: 279 pages PRICE: $27.
The CRM Handbook by Richmond, Heather / Information Management Journal
As a result, customer relationship management is beginning to gain a foothold in the health-care industry.
Giving Customers Full Attention: Health insurers must refocus ... by Ostling, Geraldine / Best's Review
CHICAGO -- The Americas' SAP Users' Group (ASUG), the world's largest customer-run community of SAP professionals, is hosting a Customer Relationship Management (CRM) Forum October 22-25 at the JW Marriott Starr Pass Resort in Tucson, Arizona.
Americas' SAP Users' Group to Host Customer Relationship Management ... by Business Wire
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