Customer Relationship Management

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Customer Relationship Management

(business)
(CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.
References in periodicals archive ?
com's annual customer relationship manager (CRM) Watch List 2012.
Customer relationship manager Karen Martin said: "It is an amazing achievement for the team here at The Smile Spa to be recognised as being the best in the whole of the UK.
Du Plessis joined Bank Windhoek in November 2006 as customer relationship manager for retail banking services.
Strongmail, a provider of online marketing solutions, announced today that its e-mail marketing solution, Strongmail Message Studio, is to be integrated with the SAP Customer Relationship Manager (SAP CRM) application.
6pm: Back to the office in Chester to interview two people who have applied for a customer relationship manager position.
C[yen] Backed up by customer relationship manager Catherine Reynolds, a sales manager and an internal pool of consultants, the new oil and gas development team will work with key national and international clients across the energy spectrum.
Adnan Idress, Nawras customer relationship manager, said: Acents[euro]A"We have realised that our customers would benefit from a tool to help them obtain useful information about the many facets of being a Nawras customer.
Tom Reilly, executive vice president in Jones Lang LaSalle's New Jersey office, has been named the Global Customer Relationship Manager for the Schering-Plough account.
Jeff Crum has been named customer relationship manager.
The worst flexible mortgage, though, would still have beaten the offer that customer relationship manager Claire Westbrook received from Alliance & Leicester.
The transaction did not include CyberCrop's cash-grain trading system, logistics tool or customer relationship manager platform.
Customer Relationship Manager - Track visitor analytics from one simple interface

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