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disintermediation
(redirected from Cutting out the middleman)

    Also found in: Financial, Wikipedia, Hutchinson 0.09 sec.

The elimination of the distributor and/or retailer (the middleman) when making a purchase. The term is used to refer to purchasing directly from a manufacturer's Web site, the benefits of which are convenience, fast turnaround time and sometimes lower prices. Obviously, retail stores are very much against disintermediation. See reintermediation.
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Esurance, which targets a younger market, has said by cutting out the middleman, it's able to offer a more competitive rate and be a low-cost operator.
Interest grows in online auto insurance quotes by Chordas, Lori / Best's Review
Cutting out the middleman by going direct is not such a smart thing to do.
Model seller preserves a tradition of building by Silkin, Steve / Los Angeles Business Journal
You're just a one-man band, cutting out the middleman.
A STUDIO FOR A SONG REVOLUTIONARY NEW SOFTWARE HELPS STRUGGLING ... by Daily News (Los Angeles, CA)
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