disintermediation

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disintermediation

The elimination of the distributor and/or retailer (the middleman) when making a purchase. The term is used to refer to purchasing directly from a manufacturer's Web site, the benefits of which are convenience, fast turnaround time and sometimes lower prices. Obviously, retail stores are very much against disintermediation. See re-intermediation.
References in periodicals archive ?
Cutting out the middleman by employing tradesmen directly and acting as your own project manager - even turning your hand to doing some of the building work yourself - can also significantly cut the cost of a new home.
Provider-Sponsored networks (PSNs) are an emerging market option in sophisticated managed care markets, where buyers and sellers are cutting out the middleman.
For community-minded fundraisers, that helps serve as a mark of assurance -- and the 10 to 25 percent they save by cutting out the middleman doesn't hurt, either.