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Daimler AG

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Daimler AG

German automotive manufacturer. Its roots are in the auto companies founded by Gottlieb Daimler and Karl Benz, which merged in 1926. The Mercedes-Benz luxury car, first produced by Daimler in 1901, is the basis of the company's financial success. In 1998 Daimler-Benz merged with U.S. automaker Chrysler Corp. to form DaimlerChrysler AG; the new firm manufactured passenger cars, trucks, and commercial vehicles under brands such as Mercedes, Dodge, Chrysler, and Jeep. In 2007 DaimlerChrysler sold a controlling interest in its Chrysler subsidiary to a U.S. private equity firm.



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Interest in the little two seater is high--more than 20,000 people have paid $99 to reserve a production model (pure, passion coupe, passion cabrio), trim level, and color preference--and gas prices hovering at or above $3 per gallon not only suggest this is the right car at the right time, but that Daimler AG might finally make a profit on its diminutive city car.
 
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