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information broker |
Also found in: Wikipedia | 0.01 sec. |
information brokerAn individual who searches for information for clients. Information brokers use various resources including the Internet, online services that specialize in databases, public libraries, books and CD-ROMs. They also make plain old fashioned telephone calls. The word "broker" is a misnomer. Information retrieval consultant would be more accurate. Sue Rugge and Alfred Glossbrenner wrote an excellent book on the subject, "The Information Broker's Handbook," published by McGraw-Hill (ISBN 0-07-057870-2). See Web search engines and online service. |
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For example, ChoicePoint, an Atlanta-based data broker, sold sensitive records on 145,000 consumers to an identity theft ring - something that recently earned the company a $10 million fine. a Georgia data broker, had sold consumer data to scare artists. Acxiom, another data broker, serves the financial services, insurance, direct marketing, publishing, retail, and telecommunications industries. |
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