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A website that specialized in product ratings and information. Founded in 1995 as Deja News, the site was initially created to archive and search Usenet discussions. In 1999, it rebranded itself as a product decision-making site with consumer opinions and reviews and product comparisons. In 2000, eBay's acquired the consumer service, and Google acquired the Usenet archive in 2001.
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This acquisition provides Google with Deja's entire Usenet archive (dating back to 1995), software, domain names including deja.
It receives more than 30 million page impressions a quarter and has been rated #1 by Deja.
These initiatives include a licensing agreement with Net Perceptions (Nasdaq:NETP), a leading provider of precision merchandising and personalization software specializing in retail applications software, and the acquisition of the Precision Buying Service (PBS) technology and the hiring of a development team from Deja.
Northern Light is the first Web search engine to be deployed on Deja.
The technology we developed to power our Precision Buying Service is remarkably scalable, which enables us to swiftly roll out numerous product classes in a highly efficient manner," said David Wilson, president and chief operating officer of Deja.