digital asset

digital asset

Any digital material owned by an enterprise or individual including text, graphics, audio, video and animations. A digital asset is owned by a company if it was created on the computer by its employees or if it was custom developed for and purchased by the organization. Images scanned into the computer are also a digital asset if the original work was owned by the company. Today, enterprises have a huge amount of digital assets that require managing. See DAMS and digital executor.