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digital watermark
(redirected from Digital watermarking)

   Also found in: Wikipedia 0.04 sec.

digital watermark

A pattern of bits embedded into a file used to identify the source of illegal copies. For example, if a digital watermark is placed into a master copy of an audio CD or a DVD movie, then all copies of that disc are uniquely identified. If a licensee were to manufacture and distribute them in areas outside of its authorized territory, the watermark provides a trace.

The watermark developer has to find creative ways of altering the file without disturbing it for the user. It is extremely difficult to embed a watermark within an ASCII file, which is just raw text. But it is relatively easy to alter a few bits within audio, video and graphics formats without making a noticeable difference on playback or display.


digital watermark [‚dij·əd·əl ′wȯd·ər‚märk]
(computer science)
Invisible or inaudible data (a random pattern of bits or noise) permanently embedded in a graphic, video, or audio file for protecting copyright or authenticating data.


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This initiative, led by INTENT, represented a groundbreaking collaboration among entertainment and technology industry groups, including the Motion Picture Association of America (MPAA) and the Digital Watermarking Alliance (DWA).
Digimarc Corporation (NASDAQ:DMRC) today announced it has licensed its market-leading Digimarc[R] IDMarc[TM] digital watermarking software development kit (SDK) to Card Scanning Solutions (Card Scanning), a provider of ID scanning and verification solutions, to bring this powerful new means of authenticating U.
The non-exclusive agreement licenses Digimarc's digital watermarking patents to USVO for use in forensic tracking applications of commercially available video, pre-release video, and home marketing screening video.
 
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