data hygiene

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data hygiene

The condition of data in a database. Clean data are error free or have very few errors. Dirty data have errors, including incorrect spelling and punctuation of names and addresses, redundant data in several records or simply erroneous data (not the correct amounts, names, etc.). See address cleansing.
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This column examines the costs and other consequences of dirty data in secondary marketing and securitization, as well as the contribution of dirty data to the current mortgage liquidity crisis.
While dirty data makes the quest for a single view of the customer difficult, the level of data cleaning needs to be tailored to the return.
Reduction of information repositories - the unification of country networks safeguards information from unnecessary duplication and reduces the level of dirty data
CST): What if a Focus on Dirty Data Misses the Point?
The report, available as a free e-book and entitled "Assessing the Impact of Dirty Data on Sales & Marketing Performance," found that more than 62 percent of respondents rely on prospect data that is 20 percent to 40 percent incomplete or inaccurate.
Data Cleanliness Plan- sales ops leaders are generating dashboard and reports based on dirty data entered by sales teams.
The data is inherently dirty data and very difficult to work with so a robust ETL solution was a must.
The reality is that dirty data is one of the biggest sources of cost and time overruns in CDI projects, and smart organizations leverage smart data profiling to avoid the pitfall.
Talend Data Quality 'cleanses' dirty data until it's accurate, complete and consistent so companies can regain control of one of their most valuable assets - their data.
He then asked all to repeat after him, "I, state your name, have dirty data.
iXLink offers carriers an innovative solution to reduce the problems associated with dirty data," said Brian Lindsay, Analyst at Yankee Group and author of the report.
AccuCard for Outlook solves the problem of dirty data by automatically updating contact information and flagging any data that cannot be verified or corrected.