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disruptive technology |
Also found in: Wikipedia | 0.09 sec. |
disruptive technologyA new technology that has a serious impact on the status quo and changes the way people have been dealing with something, perhaps for decades. Music CDs all but wiped out the phonograph industry within a few years, and digital cameras are destined to eliminate the film industry. The most disruptive technologies in history have been the telephone, the computer (and all of its offshoots) and the Internet. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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The disruptive innovation approach--a framework for action originated by Harvard Business School Professor Clayton M. When profits are great enough and when they are used to improve the technology (as is the case with current forms of portable communication devices), disruptive innovation can occur which eventually results in a higher value proposition. There is a simple, important principle at the core of the disruptive innovation theory: companies innovate faster than customers' lives change. |
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