has subsequently been described as "the most important single development in the history of social psychology.
Cognitive dissonance theory
suggests that this is more likely to occur when users are strongly committed to their opinions.
To reduce addicts' intrinsic motivation and then induce them to engage in attitude-discrepant behavior could be done by borrowing from cognitive dissonance theory
Aronson, Elliot (1992), "The Return of the Repressed: Dissonance Theory
Makes a Comeback," Psychological Inquiry, Vol.
In line with Festinger's dissonance theory
, the model includes the conflicts between attitudes and decisions or behavior that are specific for counterfeits and that lead to cognitive dissonance.
The second section, Changing Attitudes and Behaviors, includes "Processing Persuasive Communications," "'Who Says It': Source Factors in Persuasion," "Message Factors," "Personality and Persuasion," "Cognitive Dissonance Theory
," and "Interpersonal Persuasion.
According to Leon Festinger's A Theory of Cognitive Dissonance, the classic cognitive dissonance theory
explanation for this is that ".
The application of cognitive dissonance theory
suggests that participants who receive a monetary incentive in combination with a survey may experience dissonance if they do not complete the survey or at least give it serious consideration (Furse & Stewart).