Open Directory Project

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Open Directory Project

A database of Web sites organized by subject. Originally developed by two Sun engineers in 1998 and called "Gnuhoo," it was soon renamed "NewHoo" and then acquired by Netscape, which renamed it Open Directory Project (ODP). The directory is maintained by volunteer editors, and its URL www.dmoz.org comes from Netscape's Mozilla brand (DirectoryMOZilla). See Mozilla and directory.
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Industry association websites, trade media online buyers guides, DMOZ.
Some search engines also mine data available in newsgroups, large databases, or open directories like DMOZ.
Using proven keywords, search engine-friendly content and improved page linking, TrafficSmart makes it easier for a dealer's customers to find their website using the major search engines and directories, including Google, Yahoo and DMOZ.
They were also on the founding team of NewHoo, which was acquired by Netscape in 1998, and re-launched as the Open Directory Project at dmoz.