kept up their struggle for 850 days, but eventually voted to accept pay-offs from the company in January 1998.
Mohammed Al Madani, chairman and CEO, said that Dockers
has become a preferred choice as a high value brand among discerning customers.
In addition Post Style has teamed up with Dockers
to offer one lucky reader the chance to win a new Dockers
autumn wardrobe plus expert advice from a professional stylist as well as lunch in Selfridges Moet Bar or Gallery Restaurant to complete the shopping experience.
She, however, spends her days helping to co-ordinate the work of the IDC and contributing to the work of the Initiative Factory set up by the dockers
which has helped hundreds of them to retrain for new jobs.
Although Levi's officials said Dockers
attracted plenty of interest, none of the offers was enough to persuade them to part with one of the world's best-known clothing brands.
Lacey will develop the line to ensure a fully integrated Dockers
Home Collection, which will include bedding, bath ensembles and rugs for the home.
Plans for consumer ads have not been finalized, but such work would likely be handled by lead Dockers
shop Foote, Cone & Belding, San Francisco, said marketing consultant Kelly Lowell, who oversaw the Merry Men campaign.
Mass picketing of the port was followed by campaigns around Britain backing the dockers
It was on September 28, 1995, that 500 dockers
walked out of the Port of Liverpool when 80 colleagues at Stevedore company Torside were sacked.
When the two teams met in last year's final, they were neck-to-neck going into the last 20 minutes, and it looked as though it would be just a tough match this year as the Bristol Dockers
struck first, scoring a quick fire behind, before stealing the ball in midfield and scoring the game's first goal.
7, 2011 /PRNewswire/ -- This September, the Dockers
brand is partnering with celebrated apparel designer Alexander Wang-as part of his being named GQ's Best New Menswear Designer in America-and a diverse group of five other influential American menswear designers to unveil a limited-edition collection.
Mr Adamson said: "I think the dockers
have had a very fair deal.