domain parking


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domain parking

(1) Registering an Internet domain name in order to redirect a visitor to another site. For example, the website www.computerglossary.com is a parked domain that directs users to www.computerlanguage.com, the company's main site.

(2) Registering an Internet domain name for the sole purpose of deriving revenue from ads placed on the home page. Domain parking is done on a small scale by individuals (handful of names) and on a large scale (thousands of names) by domain parking publishers. See link site.

Domain Parking Ad Servers
There are several companies that specialize in serving ads to owners of parked domains. They serve ads that are relevant to the domain name being used and may also offer templates for parked domain owners to use to create their home pages.

Any unregistered name that sounds plausible can be chosen for a parked domain, because ads are available for almost every product and service on the planet. The parked domain owners (the "domainers") may also do domain name tasting to determine the effectiveness of the name (see domain tasting). See cybersquatting and type-in traffic.
References in periodicals archive ?
Dot VN Domain Parking Pages Receiving Average Daily Views of more than 1 million
com) (OTCBB: DTVI), an Internet and Telecommunications Company and the exclusive online global domain name registrar for the Country of Vietnam, announced that it has entered into a strategic partnership with NameDrive, LLC, a leading global domain parking, Internet advertising and pay-per-click company.
In 2003, Ari founded SmartName, one of the first domain parking companies, which was acquired in 2006 by NameMedia.
com announces the launch of its Keyword Marketplace; the world's largest privately-held network of high quality organic search, contextual, domain parking, browser toolbar, semantic keyword hot spots and email pay per click (PPC) publishers.
Sedo's domain parking program helps users capture and monetize their domain's natural traffic.
Affinity network of publishers consists of search engines, toolbars, domain parking sites, in-text ad units, contextual banners, comparison-shopping engines, local business sites, and other social media applications.
Historically, domain conferences mainly focus on different forms of passive monetization such as pay-per-click (PPC) popularized by companies that specialize in domain parking.
net, a domain parking and lead generation company, is now valued by neXtup Research at $600M, up nine percent from October 2010.
Epik was founded in 2009 with a simple goal - to help domainers evolve from a singular dependence on domain parking to a more diversified array of value creation strategies that unlock the potential associated with descriptive domain names.
We are going beyond basic domain parking solutions and creating a superior alternative with automated landing page and offer optimization which ultimately can increase revenue for our clients.
Comprised of high quality organic search, contextual, domain parking, browser toolbar, semantic keyword hot spots and email PPC publishers, the Keyword Marketplace has grown to over 20 billion monthly ad impressions.
com was founded in 2009 with a simple goal -- to help domain investors evolve from a singular dependence on domain parking to a more diversified array of value creation strategies that unlock the potential associated with an intuitive domain name.