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double click
(redirected from DoubleClick)

    Also found in: Wikipedia, Hutchinson 0.02 sec.

double click

(1) To press the mouse button twice in rapid succession. Double clicking was prevalent in the early days of graphical interfaces when it was thought that the extra click was necessary to ensure that the user really wanted to perform the function. However, the convenience of the single click Web hyperlink caused many applications to later be changed from double clicking to single clicking.

(2) (DoubleClick Inc., New York, www.doubleclick.com) A Web ad serving company that began in 1996. DoubleClick is perhaps the most widely known organization that delivers Web advertising. Its growth expanded well beyond ads into rich media, search, video and all kinds of digital affiliate marketing. See adserver.



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PERFORMICS AND DOUBLECLICK TAKE LEADING ROLE IN NEW YAHOO
Performics and DoubleClick Take Leading Role in New Yahoo! Search ... by Business Wire
Nasdaq: NTRT), the global standard in Internet audience measurement and analysis, and DoubleClick Inc.
NetRatings and DoubleClick Form Strategic Data Partnership; ... by Business Wire
All Bertelsmann Online Properties to Leverage DoubleClick Technology
DoubleClick and Bertelsmann Announce Global Technology Partnership by Business Wire
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