double click

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double click

(1) To press the mouse button twice in rapid succession. Double clicking was prevalent in the early days of graphical interfaces when it was thought that the extra click was necessary to ensure that the user really wanted to perform the function. However, the convenience of the single click Web hyperlink caused many applications to later be changed from double clicking to single clicking. See click and double tap.

(2) (DoubleClick Inc., New York, www.doubleclick.com) A Web ad serving company that began in 1996. DoubleClick is perhaps the most widely known organization that delivers Web advertising. Its growth expanded well beyond ads into rich media, search, video and all kinds of digital affiliate marketing. See adserver.
References in periodicals archive ?
CONTACT: Investor contact: Jason McGruder, Manager, Investor Relations, +1-212-381-5182, or Press contact: Jennifer Blum, VP, Public Relations, +1-212-381-5705, both of DoubleClick Inc.
the emerging leader in global content delivery services, today announced that DoubleClick (Nasdaq:DCLK), the leading provider of marketing tools for advertisers, direct marketers and Web publishers, selected Speedera's content delivery network (CDN) to improve delivery performance of its Web content, while significantly cutting costs associated with ad delivery.
The ability for companies such as CentrPort to integrate with our ad management platform and provide a seamless service will be a key advantage for our customers in the years ahead," said Doug Knopper, Vice President and General Manager of Advertiser Solutions for DoubleClick.
We chose DoubleClick as our exclusive technology partner because we were looking for a provider who can help us as we expand our business, said Paran Johar General Manager, Tribal DDB Los Angeles.
The Online Publishers Association (OPA) announced today that 24/7 Real Media, DoubleClick and Tacoda Systems have joined as associate members.
CONTACT: Jennifer Blum, Corporate Communications of DoubleClick, +1-212-381-5705, jblum@doubleclick.
Internet marketing is a critical growth area for RBI, and aligning our business with DoubleClick puts us in a great position.
Our relationship with DoubleClick allows us to provide a robust marketing tool that will strengthen our sellers' businesses within the eBay marketplace.
In the past four months, more than twenty DoubleClick customers worldwide have licensed or migrated to DART Enterprise 5.
DoubleClick Ensemble is a leading marketing automation software suite that empowers marketers to rapidly design and execute more effective campaigns with enhanced customer intelligence, multi-channel integration and consistent customer communication across the marketing lifecycle.
DoubleClick introduced its rich media trafficking module, which consists of rich media templates and rule sets, in October 2001, to streamline the trafficking process for rich media creative, automate the process of checking, editing and approving rich media creative, and make trafficking rich media creative as easy as trafficking a GIF banner.
Charles Buchwalter, Vice-President Analytics at Nielsen//NetRatings, and Kathryn Koegel, Director of Research and Marketing Communications at DoubleClick Inc.