double click

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double click

(1) To press the mouse button twice in rapid succession. Double clicking was prevalent in the early days of graphical interfaces when it was thought that the extra click was necessary to ensure that the user really wanted to perform the function. However, the convenience of the single click Web hyperlink caused many applications to later be changed from double clicking to single clicking. See click and double tap.

(2) (DoubleClick Inc., New York, www.doubleclick.com) A Web ad serving company that began in 1996. DoubleClick is perhaps the most widely known organization that delivers Web advertising. Its growth expanded well beyond ads into rich media, search, video and all kinds of digital affiliate marketing. See adserver.
References in periodicals archive ?
43 million yen to buy 2,000 new common shares to be issued by DoubleClick Japan, the Japanese unit of U.
The DoubleClick Commerce Network is a collection of the Web's largest and premier commerce sites, ranging from online malls to auction sites.
Certification Gives FPI Seamless Integration Into DoubleClick Studio Workflow, Increasing Project Speed to Market
DoubleClick In-Stream Powers Video Advertising in Flash, RealMedia, Windows Media and Now Silverlight 2 Players
NEW YORK -- DoubleClick, a premier provider of digital marketing technology and services, today announced that DoubleClick Mobile, the company's advertising delivery system for mobile devices, is integrating with mobile ad networks including AdMob, Google's AdSense[TM] for mobile content, and Millennial Media's premium MBrand network as well as its Decktrade[TM] performance network.
NEW YORK -- DoubleClick, the premier provider of digital advertising technology and services, announced today that it has achieved accreditation for DoubleClick Advertising Exchange(SM) impressions and DoubleClick In-stream broadband video measurement in accordance with the Interactive Advertising Bureau (IAB) certification process and achieved ad measurement accreditation by the Media Rating Council (MRC).
SAN FRANCISCO -- Today at ad:tech San Francisco, DoubleClick Inc.
Since the announcement of Google's intention to acquire DoubleClick, several media reports have incorrectly suggested that data collected by the company's online display advertising technology could be used by Google, or combined with information owned by Google.
com), the performance marketing division of DoubleClick (www.
NEW YORK -- DoubleClick, the premier provider of digital advertising technology and services, announced today that it has completed the Interactive Advertising Bureau (IAB) certification process and achieved ad measurement accreditation by the Media Rating Council (MRC).
Brooks Dobbs, Senior Director of Privacy Technology for DoubleClick, will answer these questions and more.