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e-detailing

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e-detailing
(Electronic-DETAILING) Providing pharmaceutical sales presentations to physicians online. The doctors may review the presentation multiple times; however, if honorarium points or some other type of reward is awarded, they will typically receive it only one time. See healthcare IT.


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Key Topics Covered: -Online Marketing and eDetailing Europe - programme -Introduction -About the author -A customer-centred experience -Beyond 'share of voice' -Communicate with the customer in the way they prefer -Online CRM systems -Physicians' online behaviour -e-Detailing -Challenge the marketing mix -Launching a product with only e-detailing -Web 2.
The Allscripts e-Detailing product, which was recently launched in the United States and is already in trial by several large U.
 
 
 
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