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ESRB |
Also found in: Acronyms | 0.03 sec. |
ESRB(Entertainment Software Rating Board) An independent body established in 1994 that applies and enforces ratings standards for computer and video game software. In a manner similar to the movie industry, parents can rely on ESRB labels to understand what their children will experience on platforms such as Xbox, Wii, Playstation and Gameboy Advance. The ESRB also polices advertising guidelines and online privacy practices adopted by the interactive entertainment software industry as a whole.
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| Parents are interested in what their kids are doing,'' said ESRB President Pat Vance. The holidays are a reminder for all of us to be aware of the ESRB rating when purchasing video games as gifts," said Paul Eibeler, Take-Two President and Chief Executive Officer. The ESRB rating system was established in 1994 to provide parents and consumers with information on the content of video games. |
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