And that's before we even get to his ecological rucksack
, the name given to the amount of natural material employed to create a product (a mobile phone has an ecological rucksack
of around 75kg, an aluminium can is around 8kg, etc).
Schmidt-Bleek, founding president of the Factor 10-Institute, was honored for developing and promoting the Ecological Rucksacks and Material Input per Unit Service (MIPS) concepts.
Weizsaecker, founding president of the Wuppertal Institute for Climate, Environment and Energy, was honored for his contribution to refining and promoting the Ecological Rucksacks and MIPS concepts, the foundation said.