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Edsel

   Also found in: Wikipedia 0.07 sec.
Edsel
much bruited automobile fails on market (1950s). [Am. Hist.: Flexner, 78]
See : Failure


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Just before Christmas in 1908, Henry Ford was trying to find a way to make his Model T automobile more affordable for the average family when his little son Edsel suggested that Daddy write to Santa Claus for advice.
The Ford Motor Company should not have made the Edsel, but if the government had owned Ford it would still be making Edsels.
For example, Edsel commissioned a new power station for the Rouge facility while Henry was in Europe, and Henry demolished it without saying a word to Edsel when the latter left the country.
 
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