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The online contact center includes eNewsletters, emergency notifications, surveys, event calendars, opt-in groups and categories, searchable knowledgebase and e-mail response management. So what happens if an enewsletter or other pieces of emarketing communications is poorly designed? In each firm a major marketing official answered questions regarding editorial staff, website development and marketing, use of blogs, listservs, eNewsletters and other cyberspace promotion and information vehicles. |
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