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eye tracking
(redirected from Eyetracking)

   Also found in: Wikipedia 0.03 sec.

eye tracking

Determining what a user looks at. Using sophisticated equipment, eye tracking follows the eye movements of a person looking at any visual such as a printed ad, an application's user interface or a page on a Web site. It is used to analyze the usability and effectiveness of the layout.



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Kara Pernice Coyne, director of research, Nielsen Norman Group, will discuss "Transforming your site's usability--and profitability--with leading-edge eyetracking research from NN/g.
Zyoptix([R]) ACE[TM] Advanced Control Eyetracking technology.
Email Newsletter Usability," co-authored by Nielsen and user experience specialist Amy Schade of Nielsen Norman Group, presents new data gathered using eyetracking technology, which precisely shows how people interact with RSS feeds and email newsletters.
 
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