eye tracking

(redirected from Eyetracking)

eye tracking

Using cameras to determine what people look at. Eye tracking follows the pupil movement of a person looking at a smartphone screen, printed ad, application user interface or Web page. For advertising, eye tracking analyzes what elements get the most attention. It can determine which parts of an application users notice first, and eye-tracking smartphones can automatically scroll the screen or keep it unlocked as long as the user is viewing.
References in periodicals archive ?
Student Farid Pazhoohi, who led the study, said: "Results of the eyetracking showed that participants, irrespective of their gender, looked at the rear view of models much longer than the side or front angles.
The chosen layouts were then compared to the existing reports with the eyetracking test in an objective manner.
The employed techniques were: electroencephalography (EEG) (3 consultants); eyetracking (2); galvanic skin response (2); heart rate (2); implicit association test (1); steady state topography (1); and functional magnetic resonance imaging (1).
The study examined the on-shelf impact of metallic materials by fitting 70 participants--or 'shoppers'--with state-of-the-art eyetracking glasses that recorded their eye movements while they selected products from a shelf.
Rastreamento E realizado atraves de equipamento Santa Rosa e Otico/ que tem como finalidade a deteccao Moraes, 2012 Eyetracking e registros dos movimentos dos oculares do usuario, enquanto le, ve ou interage.
En este rango metodologico entran los estudios de Jacob Nielsen (2008) y su EyeTracking como tecnica de investigacion que determino que los usuarios en la web leen segun tres patrones (F, E y L invertida).
Desenvolvimento de um protocolo de avaliacao para identificacao precoce de fadiga em atletas: Eyetracking e variabilidade da frequencia cardiaca.
At that point, we believed it would take longer time for eyetracking to become current for use in smartphones and VR-headsets than what we see today.
Los movimientos oculares fueron registrados por medio del equipo de rastreo visual EyeTracking Tobii Tx300.
Emotional design and positive emotions in multimedia learning: An eyetracking study on the use of anthropomorphisms.
They used eyetracking technology to study them - i.
Eyetracking was an additional component to the study, which is a high-performance, real-time eye gaze monitoring with results presented in heat maps that represent attention, or time-sequenced gaze plots that reveal viewing sequence.