eye tracking

(redirected from Eyetracking)

eye tracking

Using cameras to determine what people look at. Eye tracking follows the pupil movement of a person looking at a smartphone screen, printed ad, application user interface or Web page. For advertising, eye tracking analyzes what elements get the most attention. It can determine which parts of an application users notice first, and eye-tracking smartphones can automatically scroll the screen or keep it unlocked as long as the user is viewing.
References in periodicals archive ?
Synchronize and analyze external data with video observations, including data from physiological recording units (such as those sold by MindWare and Biopac) and eyetracking systems.
Eyetracking was an additional component to the study, which is a high-performance, real-time eye gaze monitoring with results presented in heat maps that represent attention, or time-sequenced gaze plots that reveal viewing sequence.
Using an eyetracking system adapted for infants, the researchers were able to monitor which side of the screen infants looked to first.
Thales will use the exhibition to present its Eyetracking and Gesture Control system.
They're both dangerous, but as both our behavioural performance data and eyetracking data suggest, texting is more dangerous to do while driving than talking on a phone, which is not a surprise," Wang said.
Some of the facilities at the centre are Ibsar, a type of screen reader that enables blind users to read on their own, access the Internet and browse Arabic and English websites and the Tobii eyetracking devices, which allow someone with no physical control of their body other than eye movement to take control of a computer.
Eyetracking Web Usability is based on one of the largest studies of eyetracking usability and employs usability methodology and eye-tracking technology to analyze 1.
The contributors of these 11 essays introduce a range of commonly used research methods, including control experiments, questionnaires, interviews, focus groups, eyetracking, cognitive modeling, formal analysis of interactive systems, statistics in usability research, qualitative approaches, methodological development, theoretical analysis and theory creation, report writing, and applying old research methods to new problems.
Anticipation of clause-final heads: Evidence from eyetracking and SRNs.
Researchers using eyetracking technology expected women to be more interested in faces and men in genitals.
Scientists used eyetracking technology to pinpoint how people examined a series of sexy images.